Sequim, WA – CastAway Rods and Batson Enterprises today announce a strategic partnership that teams the industry-leading strengths of each company together. Providing an evolution in rod blank engineering for both companies.
The team at CastAway Rods tirelessly worked with RainShadow Rod Blanks design team, Jaguar Design, to refresh they’re lineup of rods. Meticulously engineering a next generation of rod blanks exclusively for CastAway Rods to increase performance of the various lines of their American made finished rods.
“The three brand new rod lines we will introduce at ICAST this year will set a new high water mark for rod innovation,” said Michael McDevitt, Vice President and General Manager for the Montgomery, Texas-based rod manufacturer. “New proprietary blank technology and select components come together to deliver rods with a lightness, sensitivity and strength uncommon for rods at these price points.”
These new blanks will be featured in CastAway Rods new series Skeleton V2, Taranis CX1 and Helios. Each of the models will host an unique blend of technology features.
CastAway and Batson’s shared vision for this partnership is to put a competitively designed product that will exceed all expectations into the hands of anglers everywhere. Working together to create the best possible rods and evolving the lines for the future.
We are very pleased to be partnered with the Castaway TEAM.” Says Bill Batson, CEO of Batson Enterprises, “This is a WIN-WIN for both companies and adds another USA MFG to the Batson portfolio.”
In addition to adding RainShadow Rod Blanks to their new lineup of rods, CastAway has also added ALPS and ForeCast rod components to their lineups, also distributed by Batson Enterprises, to bring a competitive finish to these new rods.
“This year marks another big leap in tackle evolution for CastAway,” added McDevitt. “Last year, the CastAway Invicta line with its true 40 Ton carbon fiber blank and all-weather non-slip Winn grips set an industry standard for excellence. Now our product development team has compressed unprecedented quality and responsiveness into rods at mid-level to introductory price points.”
About CastAway Rods
CastAway has design, testing and manufacturing facilities at its headquarters in Montgomery, Texas.
For more information, check out the CastAway Outdoors website at www.Castawayrods.com or phone 936-582-1677.
About Batson Enterprises, Inc.
Batson Enterprises is one of the leading innovators of fishing-related products. Our diverse product portfolio is full of quality-trusted brands that are respected worldwide. Our products are distributed globally through a number of our well-recognized brands, including:
RainShadow • North Fork Composites • ALPS • ForeCast • Jaguar Design • Team RainShadow
For more information visit: www.batsonenterprises.com
