Southern Sports Group Partners with Lady Bass Anglers Association


BIRMINGHAM, Ala., October 25, 2012—The Lady Bass Anglers Association (LBAA), an organization founded to promote the outdoor lifestyle and sport of women’s professional bass fishing through its series of tournaments across the Southeast, has formed a marketing and event partnership with Southern Sports Group (SSG) of Birmingham.

Southern Sports Group will handle sponsorship development, tournament site selection, marketing communications and consultation, and on-site special event production and promotion for all LBAA Women’s Pro Bass Tour activities.

“We’re excited to partner with one of the most progressive professional sports organizations in the nation in the Lady Bass Anglers Association. Their growth in the past two years has been exceptional. Our new partnership allows us to bring meaningful marketing and sponsorship opportunities, a larger footprint, more television and media exposure and new communication tools, that will further expand and enhance the LBAA Women’s Pro Bass Tour,” said Southern Sports Group President, Sandy Thompson.

“When we formed the Lady Bass Anglers Association, our goal was simple: to provide women with the opportunity to fish professionally. Our mission now includes growing our sport, and building a program that will allow future generations of young ladies to enjoy more opportunities to compete in the sport of bass fishing,” said Cheryl Bowden, Co-Founder of the LBAA.

“Through our LBAA Women’s Pro Bass Tour, we are showcasing the best our sport has to offer in a competitive, professional and fan-friendly environment. By partnering with Southern Sports Group, we are gaining the expertise of outdoor sports industry veterans who can help us grow our brand, expand our tournament footprint, and bring more people into our sport,” added LBAA Co-Founder, Secret York.

The Lady Bass Anglers Association will soon announce plans for their new 2013 Women’s Pro Bass tournament locations, competition dates, and new national sponsorship partners. For LBAA sponsorship packages and 2013 event details, contact Southern Sports Group at (205) 202-4121 or email info@southernsportsgroup.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it .

About Lady Bass Anglers Association (LBAA)
The Lady Bass Anglers Association was formed by professional bass anglers Cheryl Bowden and Secret York. In two short seasons, the LBAA has developed a popular series of women’s professional bass fishing tournaments and gained fans across the country. The LBAA offers valuable sponsorship opportunities for corporate sponsors and marketing partners. For more information about the LBAA, contact LBAA Headquarters at 270-243-0025.

About Southern Sports Group (SSG)
Southern Sports Group is the creation of Sandy Thompson and Jennifer Wilson, former collegiate athletes and sports industry veterans who share a lifelong passion for sports. Both enjoyed successful careers in marketing and sales prior to forming the firm. The company offers sports marketing, sponsorship sales, professional athlete management, and event management and marketing services for a variety of sports industry clients. For more information on Southern Sports Group partnership opportunities, contact Jennifer Wilson, VP Sales, at (205) 202-4121 or jwilson@southernsportsgroup.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it

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