Ehrler signs with Picasso Lures

FLW Pro Brent Ehrler has signed with Picasso Lures to represent their Shakedown, Shakey-E-Fooball and Tungsten weight line of products. “The Shake Down and Shake-E-Football products have been a key component of my success for years. Any time of year with any conditions they just get bit,” explained Ehrler.

Ehrler explains his excitement about the relationship with the newly reformed Picasso Lures. “The great thing about partnering with Picasso Lures for these products is that when I promote these products I know I am promoting something that anglers will be successful with.”

Ehrler will be promoting the Tungsten weights, which feature Picasso’s exclusive Duraseal technology making them the only insert free and fray free Tungsten weights on the market. He’ll also be promoting the Shakedown, shakey head and Shake-E-Football lures and the Flea Flicker, Picass’s the weedless wacky rig.

Terry Monteleone, President of Picasso Lures, is equally as excited to have Ehrler on board. “Brent’s consistency year in and year out is proof of the quality of Angler that he is. Brent’s always a threat to win and after talking with him about his success with the Shakedown and Shake-E-Football baits it was a ‘no-brainer’ to bring him on board.”

The two (Monteleone and Ehrler) are already hard at work on designing some new finesse tactic baits that will be out soon. Ehrler explained, “It doesn’t sound like they will be ready this summer, but by the fall is a very good possibility and for sure before 2012. Terry has developed some of our industries most advanced technology recently and I think we are going to raise the bar again with some of the new products.

About Brent Ehrler: The 34 year old 2007 FLW Cup Champion Brent Ehrler resides in Redlands California. Ehrler has 6 wins and over 1.7 million in winnings with FLW Outdoors during his 8-year career. To learn more about Brent Ehrler please visit Brent Ehrler at

About Picasso Lures: Picasso Lures has been involved in the R&D of tungsten since 2004 and has the only time-tested manufacturing processes to produce the highest quality of tungsten fishing products on the market. Picasso Lures can be found at fine tackle shops around the world or online at

Terry Monteleone

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