BIRMINGHAM, Ala. — Fishing Holdings LLC, dba Triton Boats (Triton), and B.A.S.S. LLC have penned an agreement for Triton to continue as a Premier Sponsor for all B.A.S.S. Tournament Trail events of the 2013 season.
Announced today, the deal makes Triton an Official Boat of the Feb. 22-24 Bassmaster Classic presented by Hard Rock Hotel & Casino Tulsa and of all 2013 events of the Bassmaster Elite Series, Bass Pro Shops Bassmaster Opens Series, Carhartt Bassmaster College Series and Cabela’s B.A.S.S. Nation.
“A Bassmaster sponsorship at the Premier level reflects our deep commitment to the sport of bass fishing,” said Earl Bentz, founder of Triton Boats. “B.A.S.S. and Triton have forged the type of successful partnership that only top-tier companies can achieve. Together we are reaching all types of bass fishing fans. Also, like B.A.S.S., we especially value the grassroots connections we make through the B.A.S.S. Nation.”
According to B.A.S.S. CEO Bruce Akin, “With strong partners like Triton, we are able to keep working hard to provide the best experiences possible for B.A.S.S. members and fans.”
“We highly value our long relationship with Triton,” said Joe Higgins, B.A.S.S. vice president of sales. “As an Official Boat of the Classic and for all B.A.S.S. Tournament Trail events of the coming season, Triton will be able to introduce its rigs to the people most interested in acquiring a new boat.”
Triton will have a presence at Bassmaster events in the 2013 season, including the eight regular-season Elite events, as well as at the upcoming Classic in Tulsa, Okla. There, Triton will showcase its full line of bass boats, including the XS and Pro Series. Fans can get an up-close view of Triton rigs at the Tulsa Convention Center during the Feb. 22-24 Bassmaster Classic Outdoors Expo presented by Dick’s Sporting Goods.
Throughout the year, Triton will have high visibility across all B.A.S.S. media platforms, including Bassmaster.com, The Bassmasters TV show, Bassmaster Magazine and B.A.S.S. Times.
Founded in 1996 by Earl Bentz, the Triton brand quickly developed a loyal following. Triton also has one of the largest contingency programs in the industry, Triton Gold.
For more information about Triton, visit www.TritonBoats.com. To find out more about B.A.S.S. and its events, including the Feb. 22-24 Bassmaster Classic presented by Hard Rock Hotel & Casino Tulsa, visit Bassmaster.com.
About B.A.S.S. For more than 40 years, B.A.S.S. has served as the authority on bass fishing. The organization advances the sport through advocacy, outreach and an expansive tournament structure while connecting directly with the passionate community of bass anglers through its Bassmaster media vehicles.
The Bassmaster brand and its multimedia platforms are guided by a mission to serve all fishing fans. Through its industry-leading publications — Bassmaster Magazine and B.A.S.S. Times — comprehensive website Bassmaster.com and ESPN2 and Outdoor Channel television programming, Bassmaster provides rich, leading-edge content true to the lifestyle.
The Bassmaster Tournament Trail includes the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, Carhartt Bassmaster College Series, Cabela’s B.A.S.S. Nation events and the ultimate celebration of competitive fishing, the Bassmaster Classic.
B.A.S.S. offers an array of services to its more than 500,000 members and remains focused on issues related to conservation and water access. The organization is headquartered in Birmingham, Ala.