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Optima Batteries Rewards

OPTIMA® Batteries Rewards Bass Pro Shops® Shoppers with up to $80 in Gift Cards with Purchase of OPTIMA BlueTops® $20 Gift Card Offered with the Purchase of Each OPTIMA during Go Outdoors Event at Bass Pro Shops May 20-30, 2011

Now is the time for boat owners to think about replacing their batteries for the upcoming fishing and boating season, and this year they can earn up to $80 at Bass Pro Shops® when they purchase OPTIMA® BlueTop® marine batteries during Bass Pro Shops National Go Outdoors Event and Sale occurring May 20-30, 2011. For every BlueTop battery a Bass Pro Shops customer purchases they will have the opportunity to mail in their completed rebate form and proof-of-purchase to receive a $20 gift card to Bass Pro Shops. Limit of four batteries per person.

The annual Bass Pro Shops National Go Outdoors Event and Sale is a way to give families the chance to learn about the outdoors and improve their general health and well-being. During this promotional time period, Bass Pro Shops will conduct free events at stores like casting contests and GPS classes. In addition, Bass Pro Shops will offer discounts and deals on products to encourage enthusiasts and families alike to buy the equipment they need to spend time outdoors.

“This promotion will ensure that OPTIMA Batteries’ customers are able to easily find our product during the busy Spring season as boats are taken out of storage,” said Cam Douglass, director of product development and marketing for OPTIMA Batteries. “This will allow enthusiasts looking forward to a season of high-powered sport and on-the-water entertainment the opportunity to purchase other performance products that best fit their lifestyle.”

Whether consumers have noticed a decrease in performance in their traditional batteries or have decided it’s time for an upgrade, they can find OPTIMA Batteries at Bass Pro Shops locations by looking for OPTIMA’s large “Buy This, Get This” display which will be showcased at all 52 stores during the promotional period May 20-30, 2011. Consumers can find rebate forms at each in-store display or online at http://www.optimabatteries.com/.

To learn more about Bass Pro Shops National Go Outdoors Event & Sale and to find your nearest retailer, please visit http://www.basspro.com. To find out more about OPTIMA Batteries, please visit http://www.optimabatteries.com/.

About OPTIMA® Batteries OPTIMA YellowTopÒ, RedTopÒ and BlueTopÒ batteries are available through leading battery distributors throughout the globe. Consumers should look for the unique colored top and six-pack design for which OPTIMA is known throughout the world. For the nearest retailer, consumers can also call 1-888-8OPTIMA (1-888-867-8462) or visit www.optimabatteries.com.

OPTIMA batteries are manufactured by Johnson Controls, Inc. Johnson Controls (NYSE: JCI – News) is the global leader that brings ingenuity to the places where people live, work and travel. By integrating technologies, products and services, we create smart environments that redefine the relationships between people and their surroundings. Our team of 140,000 employees creates a more comfortable, safe and sustainable world through our products and services for more than 200 million vehicles, 12 million homes and one million commercial buildings. Our commitment to sustainability drives our environmental stewardship, good corporate citizenship in our workplaces and communities, and the products and services we provide to customers. For additional information, please visit http://www.johnsoncontrols.com.

About Bass Pro Shops Group Bass Pro Shops -56 retail stores in 26 states and Canada visited by over 110 million people annually, international catalog and internet retailing, American Rod & Gun wholesale division selling to over 7,000 independently owned retail stores worldwide, Outdoor World Incentives also selling Bass Pro Shops gift cards through over 132,000 retail outlets across America and a restaurant division with 26 locations. For more information regarding Bass Pro Shops store locations, products or special events, please visitwww.basspro.com.To request a free catalog call 1-800-BASS PRO.

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