Ultimate Bass

Jacks Link’s Major League FIshing

Major League Fishing

TULSA, Okla. (December 27, 2012) – Jack Link’s Major League Fishing announced today that General Tire will be the presenting sponsor during the league’s next event, which will begin airing in prime time on Thursday, January 3, 2013, at 9 p.m. ET/8 p.m. CT on Outdoor Channel.

The General Tire Summit Cup was filmed August 27 through September 1 on Chautauqua Lake in Western New York.

“We’re especially pleased to welcome General Tire, one of America’s best automotive companies, to our league,” said Major League Fishing General Manager Jim Wilburn.

“In addition to welcoming a great company to our broadcasts, another benefit to our partnership with General Tire is that we’re expanding the sponsorship base of Major League Fishing. While we love to have the recognition of sponsors within the fishing industry, we also believe it is healthy for our industry to attract great companies outside our normal boundaries – companies like General Tire.”

“We’re thrilled to partner with Major League Fishing,” said Travis Roffler, director of marketing for General Tire. “This made-for-TV event is a great way to engage not only diehard fans, but reel in new ones with the series’ fan-friendly approach to production. This is a key market for the General Tire brand and we’re honored to be associated with Outdoor Channel and 24 of the world’s best anglers. We’re looking forward to a great partnership.”

General Tire joins an impressive list of Major League Fishing sponsors that includes: Jack Link’s Beef Jerky, RAM Trucks, GEICO, Bass Pro Shops, REPEL Insect Repellent, NITRO Boats, YETI Coolers, Abu Garcia, OPTIMA Batteries, Bass Cat Boats, Berkley Fishing, Mercury Marine, Motorguide, B&W Hitches, Quantum, Lucky Craft, Benchmade Knife Company, Duckett Fishing, Strike King, Lucas Oil, Simms, Vicious Fishing, ONYX, FishSticks Lure Enhancer and Power-Pole.

Major League Fishing is a partnership between Outdoor Channel and 24 of the world’s best anglers. The league features made-for-television bass fishing events designed to bring high-level challenges to participants and entertainment, as well as insight, to audiences.

The Summit Cup will air six times per week during the first quarter of 2013 on Outdoor Channel, America’s Leader In Outdoor TV. The Championship Round also will air on February 9 at 1 p.m. ET/Noon CT on the NBC network. Subsequent to its airing on NBC, the championship round will re-air on Outdoor Channel the following week.

Major League Fishing’s made-for-television events utilize a format that allows anglers to weigh all the score-able bass that they catch. The bass are immediately weighed after they are caught, then released back into the water. Anglers know where they rank in the standings at all times via real-time leader boards in their boats. The competitors are not allowed to practice before events and knew the Chautauqua Lake destination only two days prior to the start of the Summit Cup.

About General Tire

For more than 90 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of the Lucas Oil Off-Road Racing Series, Best in the Desert Racing Series, Chili Bowl, Pro-Pulling, Late-Model Dirt Series, Drag Boat Series, Boost Mobile FreestyleMx.com Tour, Majorl League Fishing, and Spec Tire of Trophylite and JeepSpeed. Team GT supports off-road and short course teams including Carl Renezeder, Jerry Zaiden/Jason Campbell/Jerry Whelchel, Marc Burnett, Kent Kroeker, Mikey Childress, Jim Riley, Carey Hart/Josh Merrell/Ryan Beat/Rob Naughton, Robby Woods, Casey Currie, Ryan “Fluffer” Hagy, Macrae Glass, Justin Lofton, Garrick Freitas, Randy Merritt, Banning Motorsports, Ray Griffith, Sean Backus, Steve Alexander, and Johnny Campbell.

About Jack Link’s Major League Fishing

Major League Fishing is a partnership of 24 of the world’s most talented, influential professional bass anglers and Outdoor Channel. Jack Link’s is the organization’s title sponsor. For more information about the new game, with new rules and no limits, visit www.majorleaguefishing.com.

About Outdoor Channel

Taking viewers across America and around the world on unparalleled adventures since 1993, Outdoor Channel is America’s Leader In Outdoor TV. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is received by 38.6 million U.S. households – the largest outdoor TV footprint in the country – and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitterand on Facebook, and download our iPhone and iPad app.

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