Hank Cherry Adds Crème to his Tackle Box

Maiden, N.C. – B.A.S.S. Elite Series angler Hank Cherry has added Creme Lure Company to his tackle box for the 2015 season. Creme Lure Company, the company that made what most anglers consider the largest impact on bass fishing when Nick and Cosma Creme release the first soft plastic worm back in 1949. Their molded worm, known as the Creme Wiggle Worm, was made up of vinyl oils and pigment, they both looked and felt soft and alive and didn’t dry out when exposed to air.

Today Creme Lure Company continues to produce and create soft plastic baits for anglers of many species of fish, including both freshwater to saltwater, at prices every angler can afford. One of Creme Lure Company’s top selling lines is the “The Same Thing” series of baits which includes many of the most popular shapes of soft plastic baits on the market today at a fraction of the price. Cherry aims to bring Creme to the top, “Creme Lure Company produces great soft plastic baits. I look forward to showing the bass fishing market that they can buy these baits for far less than others and still catch fish, even at the highest level of bass fishing. I would’t even consider fishing any bait that I didn’t think I could catch fish and win tournaments with. Creme’s entire product line is full of baits that can do that,” Cherry said.

Cherry, the 2013 B.A.S.S. Elite Series rookie of the year and 2013 Bassmaster All Star tournament champion, will embark on his third season on the B.A.S.S. Elite Series in March. Chris Kent of Creme Lure Company said, “Hank is a quality individual with the skills to be one of the best anglers in the world. His work ethic and business aptitude shows in his tournament results and reputation in the bass fishing industry. We are proud to have Hank on our team, and working with us to continue to develop quality and affordable products for bass fisherman everywhere.”

One of Cherry’s favorite Creme Lure Company baits is the Reel Scremer. “The Reel Scremer is a bait that I have been using a lot this off season, and I can’t wait to start throwing it on tour next year. It’s action is like nothing I have used before. The five fin like ridges that run the length of the bait add to the action at the tail, collapse nicely for a great hook set and keep the bait running true at any speed. The best part is, they are also very durable – I’ve catch a bunch of fish on every bait. Even the toothy spotted bass don’t tear them up. It’s a bait that everyone should have in their box,” said Cherry.

For more information on Creme Lure Company please visit CremeLure.com.

For more information on Hank Cherry please visit HankCherry.com

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