Daytona Beach, Fla. – Jan. 19, 2016 – Humans produce more than 220 million tons of plastic each year, much of which ends up in the garbage or finding its way into the oceans. Studies show plastic debris in the ocean is responsible for the deaths of over one million seabirds and more than 100,000 marine mammals each year, in addition to a multitude of other problems plastic pollution causes in the environment.
Costa responded to the call to help make a difference with the launch of its Kick Plastic campaign last year. As the campaign continues to build momentum, Costa introduces its new line of “See What’s Out There” t-shirts, made from 50 percent polyester comprised of recycled plastic, and 50 percent organic cotton.
The six new shirts come in vibrant color options, such as red heather, royal blue heather and charcoal heather, featuring original hand drawn artwork of places Costa loves and wants to protect, such as the Casa Vieja lodge in Guatemala, where the billfish productivity is unbeatable. Other locations featured include Ascension Bay, one of the best inshore fishing destinations in the world, as well as the Northern Baja region in Mexico, the U.S. Virgin Islands, and Key West, Fla.
“Plastic pollution is a very real threat to the oceans as we now know it – more than 80 percent of the world’s fish test positive for plastic in their system, and more than 20 billion plastic bottles end up in the ocean each year,” said Al Perkinson, vice president of marketing for Costa. “Working together to make small changes, such as swapping out plastic grocery bags for reusable ones, or drinking out of a permanent water bottle, can go a long way to reducing the amount of plastic trash from ending up in the oceans.”
The “See What’s Out There” line of t-shirts retail for $34, and are available online at www.costadelmar.com, and at authorized Costa retail partners.
To learn more about the Kick Plastic movement, visit www.costadelmar.com/kickplastic.
About Costa™ As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability. Still handcrafted today in Florida, Costa has created the highest quality, best performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983.
For Costa, conservation is all about sustainable fishing. Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy. Costa encourages others to help in any way they can.
For more information, contact 1-800-447-3700 or visit the company’s web site at www.costadelmar.com. Join the conversation on Facebook at www.facebook.com/costasunglasses, on Instagram at www.instagram.com/costasunglasses, or on Twitter @CostaSunglasses.
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