BernzOmatic Changing the Shape of the Fuel Cylinder Industry with Higher Capacity, Environmentally-Friendly Alternative. Recyclable Fat Boy Designed to Meet User Preferences by Holding More Fuel in a More Compact Cylinder.
HUNTERSVILLE, N.C. July 1, 2008 – BernzOmatic®, a leading global manufacturer of hand-held torches and accessories, today announces the introduction of Fat Boy, an environmentally-friendly fuel cylinder that features 20 percent more fuel than standard fuel cylinders.
Fat Boy propane cylinders, the latest innovation from BernzOmatic, meet the environmental demands of today’s consumers. The cylinders include patent-pending Green Key® technology, which is a simple device that, when inserted into an empty propane cylinder, releases all remaining fumes, effectively depressurizing the cylinder so it can be recycled by the consumer’s local steel recycler.
The new Fat Boy cylinders contain 20 percent more fuel than standard 14.1 oz. cylinders, providing users with longer run times. Additionally, the cylinders have a 25 percent height reduction for greater accessibility in tight spaces.
“The launch of the Fat Boy cylinder was driven by extensive research into user preferences. While users generally regard this as a commodity product, we have identified some opportunities to add value to the product. Specifically, adding fuel capacity and making the product recyclable really stood out as improvements that the torch user valued. This product will forever change the shape of the fuel cylinder industry,” says Nick Morrisroe, Vice President of Marketing for BernzOmatic.
In addition to refreshed in-store communications, the Fat Boy product launch will be supported by an aggressive marketing campaign, including a “Laugh Your Gas Off” viral marketing campaign where users compete to create the most compelling tag line for the Fat Boy, a national radio advertising campaign, online advertising, and a national sweepstakes.
Fat Boy fuel cylinders are yet another innovation from BernzOmatic, the experts in fire and heat technology, as the company continues to transform the power of the flame into professional quality results. Fat Boy propane cylinders are available at home improvement and hardware stores nationwide.
In 1876, Otto Bernz founded the Otto Bernz Co. in Newark, N.J. to sell plumbers’ tools, furnaces, and torches. The company was renamed BernzOmatic in 1940, and has since been recognized as a highly respected global brand, focusing on manufacturing and marketing best-in-class hand held torches and accessories for professionals and consumers. BernzOmatic, an affiliate of Newell Rubbermaid Inc., continues to drive consumer innovation with outdoor living and leisure time products, such as flexible utility lighters. For more information about BernzOmatic and its products, call 1-800-654-9011 or visit www.bernzOmatic.com.
Green Key® is a registered trademark of The Coleman Company, Inc.
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