Ultimate Bass

Auto Industry and Outdoors tied at hip

A concerned Sportsman must realize the Auto industry and the Outdoors are tied at the hip. As I sat watching The Outdoor Channel this morning, an interesting bow hunt was on. It kept me thoroughly entertained and my mind off of business, not to mention all of the hurt in my community.

A concerned Sportsman must realize the Auto industry and the Outdoors are tied at the hip. As I sat watching The Outdoor Channel this morning, an interesting bow hunt was on. It kept me thoroughly entertained and my mind off of business, not to mention all of the hurt in my community. The heavy realities of what is happening here in Michigan have been weighing on me. I have watched so many friends struggle. People that have businesses of yesterday are falling so quickly. I have started to dread the call when an old buddy rings me out of the blue and I see their name on my caller ID. I just know that it is not a, “Hey how are you?” type of phone call.

As the commercials continued, I realized a common theme. The outdoor industry and the auto industry are attached at the hip. Whether it is the show sponsors, product placements or simply the commercials, I realized the truck industry is endemic to the outdoors. There is no doubt about it.

As a man who makes his living within the outdoors, I am always focused on what is good and what is bad for the industry. I think of small towns around the country that have literally been built around a manufacturing plant. I think about communities and their reliance on car dealership’s support.

Many of these rural towns have some of the nation’s finest hunting, fishing, hiking and recreation within a stones throw from them. How will the hotels and lodges survive? How will the local diners or bars survive?

Then, there are the sportsman festivals and events that companies like Intermedia Outdoors put on. Can these types of events that express and bring together the passion of outdoorsmen survive without the support of the auto industry? I think of the charities that provide food, shelter and opportunities for less privileged kids to go on a hunt. Can any of these survive without the support of the auto industry?

My point is, by supporting the American auto industry we are actually supporting our country and the lives of so many good people. In turn, we also support conservation and the outdoors.

As I turned off the TV, I thought about some of the good facts. I remembered that a hunter is around five times more likely to buy a full size truck than another buyer their age. A fisherman is like three times more likely.

I realized the bond is no coincidence. There is a perfect fit between the outdoor industry and the the truck sector. I also realized that the American sportsman has remained loyal to driving American trucks.

No matter how you feel at this moment about the auto industry, or the government, try to remember that they are only doing what they believe is best. Try to remember that this is a time, as Chevy said in a recent commercial, to “put on your rally cap.” This is the time we need to think about and support General Motors, Chrysler and the auto industry as a whole more then ever!

It is not in good times that a man’s character is tested but rather, when things are not at their best. Times like these are the ones that really count and really define the loyalty of a man. As a sportsman, we ask you now more then ever to “put on your rally cap” and buy American.

Sincerely, A Concerned Sportsman



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