One of the most important steps in getting sponsored to fish tournaments (whether you fish for bass, walleye, crappie, musky, redfish, marlin, etc.) is to focus on what YOU CAN DO for your sponsor not what your sponsor can do for you. When trying to obtain sponsorship from a company, first make a list of the things you could provide for your sponsor.
Put yourself in the potential sponsors shoes. Does he want to give you money so you can fish? More than likely he or she doesn’t want to do that. No matter what type of business you are contacting for sponsorship, they want to know what’s in it for me! In other words, WHAT WILL YOU DO FOR ME?
To answer that question, pretend you were in your senior year in high school and your senior paper had to be written on: TEN WAYS TO PROMOTE A POTENTIAL SPONSOR. If that were the case you would do all the research possible to find 10 ways to do it and then write your paper. Do the same thing when preparing to contact YOUR potential sponsors. When you approach them with your 7, 8, or 10 ways YOU WILL promote them; you’re answering their question – "WHAT WILL YOU DO FOR ME?"
Remember that the next time you approach a potential sponsor and you’ll dramatically increase your chances of getting sponsored to fish tournaments.
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